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I have used numerous developers in the past and have had mixed experiences, but working with Michael has always been a positive one. Michael has always delivered above and beyond, I highly recommend him for your project.

Joe Riehl
CEO i-mobilize

Experienced Staff


Rowdy Labs is owned and operated by a mobile veteran, developing iOS apps since 2008

More than Code

Risk management and design iteration is just as important as excellent Swift code



Business Goals

Understand your options and business models with some help from Rowdy Labs

Professional Development

Build apps using the correct mix of small bits of risk piled on large amounts of the right way as specified by Apple and industry standards


Copyright © 2016 Rowdy Labs LLC. All rights reserved.

O2 Priority Moments

O2 Priority Moments is an app that offers discounts and items exclusively for sales/giveaway. It is a app geographically restricted to Britain, but available here if you have a UK iOS account. For O2, the biggest priority was pushing out seasonal marketing and  important advertising campaigns. This is a large enterprise client with large goals, and a huge direct-to-consumer reach. There were several business units, technical teams, and stakeholders to satisfy. The first challenge was to implement a very attractive advent calendar that would have "presents" for every day up until Christmas. The next challenge was a redo of the elaborate mapping system to work with Apple's new mapping system while maintianing all existing features. Porting the platform to another language while managing a team to do so while also changing color/design to fit, was another item, as was complex design and animation issues around rotation (including rotation of maps). Several new categories and modes of novelly presenting offers were added, and then the entire app was made accessable to users of Apple's VoiceOver system, for those who have limited/no vision.

 eVestment is a treasured intermediary in the finacial and institutional investment space. They provide a collection of performance and other information of on hedge funds and other investment vehicles that sometimes no one else collects. This allows the people who manage money (such as pensions, 401k funds, endowments, and more), to see what these prospective investments perform like before they buy into them.

The app for them started out as a simple consultant aid, and turned into a showcase prestige app usable by both consultants and customers alike to really present every facet of a investment vehicle. This app features many interactive charts (including many custom ones), a large subset of the most used parts of one of eVestment's web products, which has been developed for years, as well as prospectus information on the purpose of the fund. It allows fast, at your fingers zooming, panning and introspection of the charts, as well as also producing and displaying many formats of tabular data in a very approachable organization.

Part of the effort of this engagement was bringing up internal, non-mobile developers to be capable members of a mobile team. In addition to platform introductions, direct training on Objective-C and it's foiables, this included educating team members on the Apple Human Interface Guidelines, finding midpoints between company branding guides and platform realities, navigating a complex approval landscape with a company not selling their app via the App Store, as well as satisfying the necessities of mobile marketing in the age of an AppStore filled to the brim with apps. 

See their Video for more, or their site about the iPad app

Forcefield Online is a powerful tool for modern parenting. They provide a desktop computer and mobile tracking/control app to manage modern parenting problems with technology. Their platform provides a mechanism for enabling/shutting off access to the web based on time of day or immeadiate need. They can disable and enable apps similarly to carve out space for family time without the technology interfering.

One thing that really stands out about the team is the constant commitment to privacy (by not selling information to third parties) as well as being very up front to the children/teens that they're in the system, and that tracking is occuring. For this project, RL created an entirely separate browser for iOS (iPad and iPhone) as well as a separate parental tracking and control application. The parental control app, Forcefield Parent, allows the parent to set timelines for web access, add web pages the child can get to even when the internet is set in restricted mode, approve new pages the child wishes to go to, allow timed periods of unfettered internet access, display when the child is browsing at night, preview web pages the child wants to go to, as well as track all this information for multiple members of the family as well as several other features. It also keeps the parent up to date on social media activity of the child.

The child/teen app, Forcefield Child, is fully featured browser; a MobileSafari replacement, allowing a child to get to their school websites or more while keeping a log of where the child goes. This list is emailed to parents every morning in addition to showing up in the parent app. The app features bookmarks the child has added while using the app, a pre-vetted list of child friendly sites, a list of websites the parents have added/approved,  dialogs to request time unfettered (but still tracked) internet usage for situations like research for homework.

Part of the challenge of this app was to move from an experimental, funding oriented product to a well architected, permenant engineering-oriented product. In addition, there was training of staff required on the Apple Human Interface guidelines as well as how the iOS ecosystem constructs screens. This allowed design staff to make more approachable, quickly executed designs that were familiar to iOS users. There was considerable asynchrony and caching of permissions in this app, as well as challenges of defeating the evasion attempts of ingenious 12 year olds everywhere.

See their video or their site




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